Designing and Engineering Time: The Psychology of Time - download pdf or read online

By Steven C. Seow Ph.D.

ISBN-10: 0321509188

ISBN-13: 9780321509185

Build purposes, web pages, and software program recommendations that think speedier, extra effective, and extra thoughtful of clients’ Time!


One hidden issue powerfully affects the way in which clients react on your software program, undefined, consumer Interfaces (UI), or internet purposes: how these platforms make the most of clients’ time. Now, drawing at the approximately forty years of human desktop interplay research–including his personal pioneering work–Dr. Steven Seow provides cutting-edge most sensible practices for reflecting clients’ subjective perceptions of time on your purposes and undefined.

Seow starts off by way of introducing an easy version that explains how clients understand and fritter away time as they have interaction with expertise. He bargains particular information and suggestions relating to numerous key facets of time and timing–including consumer tolerance, approach responsiveness, growth symptoms, of completion time estimates, and extra. eventually, he brings jointly confirmed concepts for impacting clients’ notion of time drawn from a number of disciplines and industries, starting from psychology to retail, animal examine to leisure.


     •    detect how time and timing powerfully impression person notion, feelings, and behavior

     •    Systematically make your purposes extra thoughtful of clients’ time

     •    steer clear of universal error that always frustrate or infuriate clients

     •    deal with person perceptions and tolerance, and construct structures which are perceived as speedier

     •    Optimize “flow” to make clients consider extra effective, empowered, and artistic

     •    Make moderate and proficient tradeoffs that maximize constrained improvement resources

     •    easy methods to attempt usability concerns with regards to time–including real vs. perceived job duration


Designing and Engineering Time is for each know-how developer, fashion designer, engineer, architect, usability expert, supervisor, and marketer. utilizing its insights and methods, technical and non-technical pros can interact to construct structures and purposes that supply way more value–and create a lot happier users.


Steven C. Seow has a distinct mixture of expertise in either experimental psychology and software program usability. He joined Microsoft as a person Researcher after finishing his Ph.D. in Experimental Psychology at Brown collage with a learn specialise in human timing and data idea types of human functionality. Seow holds Bachelor’s and Master’s levels in Forensic Psychology from John Jay collage of legal Justice, and wrote his master’s thesis on distortions in time notion. for additional info approximately Steven Seow and his learn, stopover at his web site at




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Designing and Engineering Time: The Psychology of Time Perception in Software by Steven C. Seow Ph.D.

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