By Olivia Parr-Rud
Today’s companies more and more use information to force judgements that retain them aggressive. particularly with the inflow of huge info, the significance of knowledge research to enhance each size of industrial can't be overstated. info analysts are for that reason renowned; even if, many hires and potential hires, even if proficient with recognize to company and records, lack the information to accomplish company analytics with complex statistical software program.
Business Analytics utilizing SAS firm advisor and SAS company Miner is a beginner’s advisor with transparent, illustrated, step by step directions that would lead you thru examples in keeping with enterprise case stories. you'll formulate the enterprise target, deal with the knowledge, and practice analyses that you should use to optimize advertising, threat, and buyer dating administration, in addition to company techniques and human assets. issues contain descriptive research, predictive modeling and analytics, shopper segmentation, marketplace research, share-of-wallet research, penetration research, and company intelligence.
This booklet is a part of the SAS Press program.
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Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide by Olivia Parr-Rud